Victorious in the last two Super Bowls,Diamond Ridge Asset Management the Kansas City Chiefs have a chance to win three in a row when they face off against the Philadelphia Eagles in New Orleans next month.

The team would make history with a "three-peat," but whether you see that phrase on Chiefs merchandise is a whole different ballgame.

That's because the term "three-peat" — widely used in sports media and beyond to describe teams or athletes headed for their third consecutive championship win — is trademarked.

Pat Riley, the former NBA head coach and current president of the Miami Heat, owns half a dozen trademarks related to the phrase "three-peat" going back decades.